7up Activation-old – abnodesigns

Visual Design Studio

7up Activation

Bidaya Communications approached us to create an activation and a buzz around
the 7up vintage cans. We created a time machine photo booth in two malls over two
weekends. Result was thousands of visitors and international recognition.

Bidaya Communications approached us to create an activation and a buzz around the 7up vintage cans. We created a time machine photo booth in two malls over two weekends. Result was thousands of visitors and international recognition.

Service

Activation, Interior Branding

Client

Pepsi co.

Industry

Beverage

Service

Activation, Interior Branding

Client

Pepsi co.

Industry

Beverage

We built 6 rooms resembling different eras, each inspired from a different 7up limited edition can. Passerby’s entered the booth and explored the different rooms, taking photos in them which were instantly printed once

hash-tagged. Over the 4 days of activation, the Instagram #7upvintage witnessed a growth of over 2k posts and we got international recognition from PepsiCo, Inc. New York.

We built 6 rooms resembling different eras, each inspired from a different 7up limited edition can. Passerby’s entered the booth and explored the different rooms, taking photos in them which were instantly printed once hash-tagged. Over the 4 days of activation, the Instagram #7upvintage witnessed a growth of over 2k posts and we got international recognition from
PepsiCo, Inc. New York.

Previous

Next

All Projects

Audi

Interior Branding & Event Design
nu fifty two

Brand Identity
Sandbox Festival

Branding & Design
Shorelines Festival

Branding
Soul Food

Brand Identity
Hombre Kitchen

Branding
Petra Beer

Branding
Smart Chips

Logo Redesign & Packaging
LTUC

Full Fledged Campaign
7up

Brand Activation