7up Activation
Bidaya Communications approached us to create an activation and a buzz around the 7up vintage cans. We created a time machine photo booth in two malls over two weekends. Result was thousands of visitors and international recognition.
Service
Activation, Interior Branding
Client
Pepsi co.
Industry
Beverage
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_d8dd9289331848ba972fcccc00d15a11_mv2.jpg)
We built 6 rooms resembling different eras, each inspired from a different 7up limited edition can. Passerby’s entered the booth and explored the different rooms, taking photos in them which were
instantly printed once hash-tagged. Over the 4 days of activation, the Instagram #7upvintage witnessed a growth of over 2k posts and we got international recognition from PepsiCo, Inc. New York.
We built 6 rooms resembling different eras, each inspired from a different 7up limited edition can. Passerby’s entered the booth and explored the different rooms, taking photos in them which were instantly printed once hash-tagged. Over the 4 days of activation, the Instagram #7upvintage witnessed a growth of over 2k posts and we got international recognition from PepsiCo, Inc. New York.
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_5aee304bbe07486bb1dbb0935af5759e_mv2-838x1024.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_fd83b717cf28442685af9cf30e563d93_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_56e5883f4c0e4032961a25fd8c411e14_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_6b2625845da746d0931109f43a83eb2a_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_37b63410b6e44a5fba834abb5f7176c4_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_0782dc91f6e346b98441a3c00a865e9f_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_2245e7c9fe0b43e1ae09a79a33d65f5d_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_b48a8c1fe41a4c9fa69db9b84d3679e3_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_147fcfcaeb7b4c15b251a72404349a0c_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_19e6cc562c28417196b400e051240b6e_mv2.webp)
![](https://abnodesigns.com/wp-content/uploads/2023/09/c6a533_72cd902d5b7c486d80f457fe48523e75_mv2.webp)
-
Soul Food
Brand Identity
-
Hombre Kitchen
Brand Identity
-
Shorelines Festival
Branding
-
Petra Beer
Logo & Packaging Design
-
Smart Chips
Logo Design & Packaging
-
LTUC
Full Fledged Campaign
-
Audi
Interior Branding & Event Design
-
nu fifty two
Brand Identity
-
Sandbox Festival
Branding & Festival
-
7up
Brand Activation