7up Activation
Bidaya Communications approached us to create an activation and a buzz around the 7up vintage cans. We created a time machine photo booth in two malls over two weekends. Result was thousands of visitors and international recognition.
Service
Activation, Interior Branding
Client
Pepsi co.
Industry
Beverage
We built 6 rooms resembling different eras, each inspired from a different 7up limited edition can. Passerby’s entered the booth and explored the different rooms, taking photos in them which were
instantly printed once hash-tagged. Over the 4 days of activation, the Instagram #7upvintage witnessed a growth of over 2k posts and we got international recognition from PepsiCo, Inc. New York.
We built 6 rooms resembling different eras, each inspired from a different 7up limited edition can. Passerby’s entered the booth and explored the different rooms, taking photos in them which were instantly printed once hash-tagged. Over the 4 days of activation, the Instagram #7upvintage witnessed a growth of over 2k posts and we got international recognition from PepsiCo, Inc. New York.
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